After two years Technorati (which tracks Blogosphere) has published a new report titled the State of the Blogosphere in 2008. Some of the key findings:
- Universal McCann (March 2008): 184 million WW have started a blog (26.4% of them US)
346 million WW read blogs (60.3 of them US)
77% of active Internet users read blogs
- The lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.
- Blogging is a truly global phenomenon. Technorati tracked blogs in 81 languages in June 2008
- Who are the global bloggers?
blog about topics of personal interest not associated with your work
blog about your industry and profession but not in an official capacity for your company
blog for your company in an official capacity
Image credit: Technorati