State of the Blogosphere 2008

After two years Technorati (which tracks Blogosphere) has published a new report titled the State of the Blogosphere in 2008. Some of the key findings:

• Universal McCann (March 2008):
184 million WW have started a blog (26.4% of them US)
346 million WW read blogs (60.3 of them US)
77% of active Internet users read blogs

• The lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.
  

• Blogging is a truly global phenomenon. Technorati tracked blogs in 81 languages in June 2008

Here are some charts explaining other phenomena:

• Who are the global bloggers?

• Bloggers are not a homogenous group. One way of segmenting bloggers is by their blog type:

* Personal:
blog about topics of personal interest not associated with your work
* Professional:
blog about your industry and profession but not in an official capacity for your company
* Corporate:
blog for your company in an official capacity

• Blogging is no longer a new phenomenon

Image credit: Technorati