Echo

Why headline matters?  

Posted by Rezwan in ,

"On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece."
Copy Blogger has details on how to write magnetic headlines.

Hat tip: David Sasaki.

This entry was posted on May 20, 2007 at Sunday, May 20, 2007 and is filed under , . You can follow any responses to this entry through the comments feed .

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