October 19, 2009

The State Of The Blogosphere 2009

"In a year when revolutions and elections were organized by blogs, bloggers are blogging more than ever, and the State of the Blogosphere is strong."

Technorati State Of The Blogosphere for 2009 is out. Since 2004, Technorati's annual study has followed the growth and trends in the blogosphere. 2,900 bloggers were surveyed directly by market research firm Penn Schoen and Berland. Here is a summary of the report.

Day 1: Who are the Bloggers?

  • Bloggers are a highly educated and affluent group. Nearly half are graduates, majority earns $75000 p.a.
  • Two-thirds are male
  • 60% are aged 18-44
  • More than half are married
  • Half are employed full time
  • Half of bloggers who responded are working on at least their second blog
  • Media Habits of Bloggers 

Category of Bloggers:

Hobbyists: 72% - They blog for fun. They don’t make any money from their blogging. Half of them blog to express their “personal musings”.

Part-Timers: 15% - They “blog to supplement their income, but don’t consider it a full time job.” They blog to share their expertise, while some blog to attract new clients for their business. They measure the success of their blog by the unique pageviews they attract.

Self-Employeds: 9% - They "blog full time for their own company or organization." 88% self employeds use Twitter.

Pros: 4% - They “blog full-time for a company or organization".

Twitter and other social media represent one of the most important trends affecting the Blogosphere this year. With more areas of involvement, and more ways to tell the story, the blogosphere is strong - and only getting stronger.

Coming Up:

Day 2 — The What and Why of Blogging

Day 3 — The How of Blogging

Day 4 — Monetization And Revenue Generation: Brands in the Blogosphere

Day 5 — 2009 Trends: Political Impact of Blogging, Twitter Usage

Image Credit: Technorati


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