March 07, 2010

The State Of The Twittersphere 2010

After the state of Blogosphere here comes the state of the Twittersphere.

HubSpot released a new report that captures the state of the Twitterverse, opening a window that instantly transforms speculation into analysis and setting the stage for informed discourse and exploration. (Via Brian Solis)

Some salient features of the report:

  • Twitter’s user growth peaked at 13% in March 2009 falling to just 3.5% in October 2009.
  • The average user is following more people, followed by more people and posted more updates.
  • Although user adoption is slowing, existing users appear more engaged.
  • The average user is following a greater number of people and earning a greater reach through an increased number of followers. Existing users are also posting more content.
  • Twitter is a rich network of opportunity to increase stature as measured through online social capital. Experienced users realize that the value of participatory media is powered by so much more than just simple tweets or conversations.
  • Users are self-branding by presenting ourselves through bios, locations, and outbound profile links
  • In July 2009, mainly the US, UK and Australian locations of Twitter users made it in the top 20. In Jan 2010 report we see many countries going up in the top twenty, notably, Brazil, Germany, Singapore, Indonesia and India.
  • 82% of Twitter users maintain a network of less than 100 followers and 91% follow less than 100 people.
  • Thursday and Friday are among the most active days on Twitter, with each accounting for 16% of total tweets. Furthermore, 10 – 11 p.m. is the busiest hour on Twitter, accounting for 4.8% of the tweets in an average day. 
  • In 2007, Twitter hosted 5,000 tweets per day. In 2008, the number climbed to 300,000 per day. In 2009, Twitter was publishing an astounding 2.5 million per day and over the course of the year, it soared to 35 million, up 1,400%
  • Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second.

  • Twitter is now serving more than one billion tweets per month – crossing over for the first time in December 2009.
  • In the last three months, Twitter experienced month-to-month growth close to 17%.


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