September 23, 2008

State of the Blogosphere 2008

After two years Technorati (which tracks Blogosphere) has published a new report titled the State of the Blogosphere in 2008. Some of the key findings:
  • Universal McCann (March 2008):
  • 184 million WW have started a blog (26.4% of them US)
    346 million WW read blogs (60.3 of them US)
    77% of active Internet users read blogs

  • The lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.
  • Blogging is a truly global phenomenon. Technorati tracked blogs in 81 languages in June 2008
Here are some charts explaining other phenomena:

  • Who are the global bloggers?

  • Bloggers are not a homogenous group. One way of segmenting bloggers is by their blog type:
* Personal:
blog about topics of personal interest not associated with your work
* Professional:
blog about your industry and profession but not in an official capacity for your company
* Corporate:
blog for your company in an official capacity
  • Blogging is no longer a new phenomenon

Image credit: Technorati


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